Morocco’s friend Eve Branson dies of Covid19

Morocco’s friend Eve Branson dies of Covid19 at the age of 96 (12 July 1924 – 8 January 2021). Eve Branson, the mother of British Billionaire Richard Branson, is known for her charitable work and her foundation Eve Branson Foundation. This non-profit organization supports teaching lifelong skills to young people in the High Atlas Mountains of Morocco.

On Wikipedia, Eve Branson page describes her as a British philanthropist, child welfare advocate, and the mother of Richard Branson. Eve Branson Foundation posted on Facebook

We are very sad to share that our beloved founder, Eve Branson, has passed away. Eve inspired and supported Atlas Mountain communities, right to the end of her life. Follow the link below for some reflections from Richard and the family on Eve’s wonderful life, her work with our foundation and the remarkable legacy she leaves. Evette Huntley Branson, 1924 – 2021.

Richard Branson wrote in a blog post that his mother “held on for one last victory, managing to fight off the virus, but had expended all of her energy in the process.” He added that his mother taught him “importance of hard work, of not taking yourself too seriously, of treating people how you wish to be treated, of entrepreneurship, and so much more.”

The billionaire said she was “always working on a project” when he was young and that she was “inventive, fearless, relentless — an entrepreneur before the word existed.”

Eve Branson is known for her love of Morocco and the Amazigh culture and villages in the Atlas mountains regions.. While traveling there, she encouraged her Billionaire son to buy a Kasbah which is now turned into a luxury hotel known as Kasbah Tamadot.

She is known for her support of the rural communities in the Atlas mountains. Her Foundation has many projects aimed at supporting literacy and teaching skills in the region.